RED C LIVE PRIVACY POLICY
- About RED C
We are RED C Research & Marketing Ltd (RED C), a company registered in Ireland with company registration number 371854 and having its registered address at Eastpoint Business Park, Block G, Alfie Byrne Rd, Clontarf, Dublin 3, D03 H2N1.
RED C collect certain information about you while operating the RED C Live website and online panel. This privacy policy provides information regarding how RED C collects and processes your personal data when you interact with us via the RED C Live website and register as a panel member to complete online surveys.
www.redclive.ie is a website operated by Yonder Data Solutions. Yonder Data Solutions is a trading name of Yonder Consulting Limited who are a limited company registered in England (Company No. 04153928, Registered office: Northburgh House, 10 Northburgh Street, London, EC1V 0AT.
RED C is the data controller and responsible for your personal data (collectively referred to as “RED C”, “RED C Live”, “we”, “us” or “our” in this privacy policy).
RED C may review this privacy policy at any time and without notice. We recommend that you review this privacy policy before interacting with RED C Live and prior to registering as a panel member. It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing your personal data so that you are fully aware of how we are processing your personal data. This privacy policy supplements the other privacy policies and notices and is not intended to override them.
This website is not intended for children under the age of 16 years. You must be aged 16 or over to register as a RED C Live Panel member.
It is important that the personal data that we hold about you is accurate and up to date therefore please let us know if your personal data changes during your relationship with us by emailing info@redclive.ie.
If you have any questions about this privacy policy or the way that we use your personal data, please get in touch by emailing us at info@redclive.ie or contact RED C’s DPO.
RED C DPO email address: janna.howard@redcresearch.ie
Address: RED C Research & Marketing Ltd, Ground Floor, Block G, East Point Business Park, Alfie Byrne Road, Dublin 3, Ireland, D03 H2N1
Privacy Policy last updated 25th April 2025
- How RED C use your personal data
Personal data means any information about you which can be used to identify you as an individual such as your name, email address, location data or physical characteristics and includes both online and physical data. This excludes information where your personal data has been removed and RED C do not have the ability to potentially identify you by the information in our possession (the data is anonymous).
RED C collect and process personal data as part of the services we provide. Processing means using personal data in any way i.e. collecting, storing, retrieving, consulting, disclosing or sharing with someone else, erasing, or destroying personal data. We limit the personal data that we process to what is required to undertake a particular function or service offering.
We process panel member’s personal data pursuant to the RED C Live Panel Member T&Cs. We use cookies on the RED C Live website - please see our Cookie Policy for further details. We have classified below the types of personal data we process when you register as a panel member with RED C Live:
|
Data Classification |
Examples |
|
Identity Data |
first name, last name or username |
|
Contact Data |
postal address, email address and telephone numbers |
|
Financial Data |
bank account and payment details |
|
Technical Data |
internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. |
|
Profile Data |
username and password and number of points earned |
|
Usage Data |
information about website visits i.e. page views |
|
Survey Data |
responses to surveys you participate in |
|
Communication Data |
interactions with us by post, phone, email or otherwise |
|
Other Data |
Personal characteristics such as gender and age. Social circumstances such as occupation and household composition. |
We assign a pseudonym (a random number) to each panel member. This is referred to as a panel ID and it is linked to a panellist’s personal data. Panellists’ personal data is retained in a separate secure location to the survey data and can only be accessed by authorised personnel. When a panellist completes a survey, it is linked to their panel ID for the purposes of our legitimate interests to fulfil key service obligations such as incentive administration. This means panellists are not directly identifiable in the survey data.
Typically, we combine the research data of numerous research participants and generate aggregated data such as statistical data. Aggregated data is data that has been collected and merged from numerous individuals and is expressed as an average, percentage or proportion of a population. Aggregated data may be derived from your personal data, but it is not considered personal data in law as individuals are not directly or indirectly identified. If we link or merge aggregated data with your personal data so that it can directly or indirectly identify you, it then becomes personal data and will be used in accordance with this privacy policy. RED C share survey data from RED C Live surveys with clients at an aggregate level. RED C will only share your identifiable survey data with our clients where we have your consent.
Where RED C process special category data which can be attributed to an individual we will obtain explicit consent. Special category data is personal data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health, a natural person’s sex life and sexual orientation.
You are not obliged to register as a RED C Live panel member or take part in any survey. However, if you do not provide personal data when requested, we may not be able to accept you as a RED C Live panel member or provide you with payment or other benefits for taking part in surveys. This is explained in more detail in Sections 3.2 & 4.2 of the RED C Live Panel Member T&Cs.
We may receive personal data about you from various third parties and public sources as set out below. We require such providers to comply with applicable data privacy laws.
- Identity and Contact Data from data brokers or aggregators.
- Identity and Contact Data from publicly available sources such as the Electoral Register.
- The legal grounds for processing your personal data
RED C will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose and if that processing does not unduly impact your rights. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
In the table below we have outlined how we use and process your personal data, and the legal basis relied upon. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law. Please contact the RED C DPO (janna.howard@redcresearch.ie) to obtain information about the legal basis relied upon to process your personal data.
|
Purpose/Activity |
Type of data |
Lawful basis for processing |
|
To register you as a new RED C Live panel member |
Identity Contact |
Performance of a contract with you |
|
To decide whether you are a suitable candidate for a survey and to contact you to invite you to participate in surveys |
Identity Contact |
Performance of a contract with you |
|
To carry out research on behalf of our clients including market research and statistical research |
Identity Contact |
Consent |
|
To carry out quality control checks in relation to our research projects |
Identity Contact |
Necessary for our legitimate interests |
|
To process any payments earned by you for taking part in our surveys |
Identity Contact |
Performance of a contract with you |
|
To comply with our financial reporting obligations (financial processing and management, fraud detection and prevention) |
Identity Contact |
Necessary to comply with a legal obligation |
|
To manage our relationship with you which includes: (c) any general communication in relation to business operations which are relevant to panellists |
Identity Contact |
Performance of a contract with you
|
|
Prize Draw (on some surveys we include the option for panellists to enter a free prize draw) |
Identity Contact |
Consent |
|
For administrative purposes (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
Identity Contact |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
|
|
To use data analytics to improve our website, products/services and user experiences |
Technical Usage |
Consent Necessary for our legitimate interests (to define types of users for our products and services, to keep our website updated and relevant, and to develop our business) |
The following outlines the main legal reasons RED C rely on to process personal data:
|
Consent |
Where we obtain your consent to process your personal data, you can withdraw your consent at any time. |
|
Legitimate Interest
|
To operate our business effectively, provide services and improve on current offerings we may process personal data on the legal basis of legitimate interest (as long as that processing does not unduly impact your rights). We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). |
|
Contract
|
We will process your personal data where necessary for the performance of a contract to which you are a party i.e. RED C Live panel member. |
|
Compliance with Legal Obligation |
The processing is required to comply with a legal obligation such as retaining financial records and for the establishment, exercise or defence of legal claims. |
- What happens if you do not want to provide personal data?
Participation in market research with RED C is voluntary. You may stop participating and/or providing personal data at any time. RED C will inform you where relevant of any consequence that may arise by withdrawing your consent or cancelling any of our services. For example, if it affects our ability to issue you an incentive payment.
You can remove your consent at any time as follows:
- Select the unsubscribe button in any survey or in your RED C Live account.
- Emailing us at info@redclive.ie
- Who Do We Share Your Personal Data With?
If necessary and compatible with the purposes, we share personal data with:
Service Providers
RED C rely on trusted third parties to help us run RED C Live and to provide us with specialised services. These can include companies that provide support research services (i.e.coding and transcription) IT and system administration services (i.e. cloud server provider, website hosting provider), financial institutions and global payment networks, and marketing consultants. Some providers may act as controllers in their own right or share responsibility for the personal data processing with us. Where our service providers have access to your personal data, they are subject to confidentiality and data protection obligations and are contractually bound to use the data only for the purposes that we have instructed.
Professional Advisers
RED C may share your personal data with professional advisors who support our business in areas such as accounting, legal and insurance. For example, RED C may need to share personal data to establish, exercise or defend our legal rights. The professional advisors who access your personal data are subject to professional confidentiality and will only use your personal data for the specific purpose required to provide the relevant services to RED C.
Regulators
In certain circumstances RED C may be required to provide information to a regulator (e.g. in the investigation of complaints).
Other third parties
RED C may share your information externally with other parties where you have provided your consent. We may be required to disclose personal information at the request of governmental or law enforcement agencies. We will only share this information when we have your consent or if we are legally obliged to do so.
RED C may choose to sell, transfer, or merge parts of our business or our assets. Or seek to acquire other businesses or merge with them. If a change happens to our business, your personal data will be treated in the same way as set out in this privacy policy.
- Links to Third Party Sites
There may be links provided to other websites, plug-ins and applications on RED C Live’s website. By clicking on these links or enabling a connection may allow third parties to collect or share information about you. We do not have any control over these third-party websites and are not responsible for the security or privacy of any data they collect. We advise you to read the privacy policy of any website that you visit. Please note that this privacy policy only covers our own organisation and website.
- Transfers Outside of the European Economic Area (EEA)
If we transfer your personal data outside of the EEA, we will ensure that appropriate measures are in place to protect your personal data and to comply with our obligations under applicable data protection law. This may mean that we enter into contracts in the form approved by the European Commission (EC), transfer to countries deemed by the EC to provide an adequate level of protection for processing personal data or putting additional measures and safeguards in place if we transfer data outside of the EEA to a country with no adequacy decision by the EC. If you would like further details about the measures we have taken in relation to the transfer of your personal data, please contact our Data Protection Officer – janna.howard@redcresearch.ie.
- How do we secure your data?
We have put in place appropriate technical and organisational security measures to protect your personal data. In assessing the appropriate level of measures RED C consider the risks that are presented by the processing, in particular from accidental or unlawful destruction, loss, alteration, unauthorised use or disclosure of, or access to personal data transmitted, stored or otherwise processed. RED C also takes account of the type of personal data being processed as well as the volume.
RED C have in place functions, processes, controls, systems and procedures within our organisation to protect and secure the personal data we process. RED C have a Data Breach and Incident Reporting policy in place which sets out procedures for dealing with a personal data breach or suspected breach and the requirements for notification of data subjects (individuals whose personal data is affected) and where applicable the office of the Data Protection Commissioner or any other supervisory authority.
- How long we retain your data
Where we are responsible for making decisions about how to collect and use your personal data, we will only keep your personal data for as long as necessary to fulfil the purposes we collected it for or as long as required to fulfil our legal obligations. RED C in establishing an appropriate retention period consider the type of data, its use, the volume, nature, sensitivity and the potential risk of harm to you if there was an incident affecting your personal data such as unauthorised use or disclosure. RED C have an established records retention policy in place.
By law we must keep basic information about our RED C Live Panel members (including Contact, Identity, Financial and Transaction Data) for six years after they cease being members for tax purposes.
- Your Legal Rights
You have various rights under data protection law, subject to certain exemptions, in connection with our processing of your personal data:
- Right to access the data – you have the right to request a copy of the personal data that we hold about you, together with other information about our processing of that personal data.
- Right to rectification – you have the right to request that any inaccurate data that is held about you is corrected, or if we have incomplete information, you may request that we update the information such that it is complete.
- Right to erasure – you have the right to request us to delete personal data that we hold about you. If we think there is a good reason to retain any of the information you have asked us to delete (i.e. to comply with regulatory requirements), we will inform you of this.
- Right to restriction of processing or to object to processing – you have the right to request that we no longer process your personal data for specific purposes, or to object to our processing of your personal data for a particular purpose. If we think there is a valid reason for us to use the personal data, we will inform you and explain our decision i.e. to pay an incentive.
- Right to data portability – you have the right to request us to provide you, or a third party, with an electronic copy of your personal data.
To exercise any of the above rights, please contact RED C’s Data Protection Officer using the contact details set out below. Exercising these rights are subject to the conditions and limits established by the GDPR and if we believe your request to be ineligible, we shall inform you of this and our reasoning. You will not be required to pay a fee to exercise your rights unless we deem a request to be unfounded or excessive. We may need to request specific information from you to help us confirm your identity as a security measure to ensure your data is not disclosed to anyone who does not have a right to access it. Please note our preferred method of contact is email.
Data Protection Officer Contact Details
Name: Janna Howard
Tel: (01) 818 6316
Email: janna.howard@redcresearch.ie
Address: RED C Research & Marketing Ltd,
Ground Floor, Block G, East Point Business Park, Alfie Byrne Road,
Dublin 3, Ireland, D03 H2N1
- Who to Contact In Relation To the Processing Of Your Data?
If you have any queries or requests in connection with our processing of your personal data, you can get in touch with us using the following contact details. Please note our preferred method of contact is email.
Data Protection Officer Contact Details
Name: Janna Howard
Tel: (01) 818 6316
Email: janna.howard@redcresearch.ie
Address: RED C Research & Marketing Ltd,
Ground Floor, Block G, East Point Business Park, Alfie Byrne Road,
Dublin 3, Ireland, D03 H2N1
Complaints
If you are not happy with regards how we collect and use your personal data please note that members of the public have the right to lodge a complaint with the office of the Data Protection Commission (https://www.dataprotection.ie/) or another relevant supervisory body. We would like the opportunity to address and respond to your concerns before lodging a complaint so please reach out to us.